About Us

OutaHit Records is a Boston-based, independent Roots Rock Reggae label with foundations in Jamaica, W.I., established in 2016. Grounded in faith, culture, and purpose, our mission is to uplift, empower, and inspire through music that connects people across borders, backgrounds, and generations.

Today, OutaHit Records is driven by the dynamic duo of Izii IsReal (“Coolyman”) and Elita Starr - recording artists, performers, and creative partners whose sound blends conscious lyricism, live instrumentation, and global influence. Together, they create and deliver authentic, high-vibration music that carries the spirit of roots reggae into modern spaces, from intimate venues to large-scale events.

Their original works, including the Outa Love album and singles like “More Love” and “Winter Morning,” are available across major streaming platforms, extending their message of unity, love, and cultural pride worldwide.

At the core of the sound is Izii IsReal, producer and musical architect behind all original instrumentals - bringing a visionary approach to reggae composition and production.

As the principal artists and creative force behind the label, IsReal and Elita have led the way in developing and releasing original work, shaping the direction and identity of OutaHit Records. While the Ark Angels OutaNationalz band remains an extension of their live experience, today’s technology allows IsReal and Elita to deliver that same depth and energy as a streamlined duo - without compromising the integrity of the sound.

OutaHit Records remains committed to giving back - supporting underserved communities, collaborating with charitable initiatives, and using music as a force for healing and forward movement. Beyond performance, the team offers a full-spectrum experience including live DJ services, event coordination, and audio/visual support.

We welcome collaborations and opportunities to share conscious music with audiences around the world.

Connect with OutaHit Records - where culture, community, and sound unite.